Top 10 FMCG Companies in India. Fmcg кофе

Fast-moving consumer goods - Wikipedia

Store aisle of fast moving consumer goods

Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as packaged foods, beverages, toiletries, over-the-counter drugs and many other consumables.[1][2] In contrast, durable goods or major appliances such as kitchen appliances are generally replaced over a period of several years.

Many fast moving consumer goods have a short shelf life, either as a result of high consumer demand or because the product deteriorates rapidly. Some FMCGs, such as meat, fruits and vegetables, dairy products, and baked goods, are highly perishable. Other goods, such as pre-packaged foods, soft drinks, chocolate, candies, toiletries, and cleaning products, have high turnover rates. The sales are sometimes influenced by holidays and seasons.

Packaging is critical for FMCGs. The logistics and distribution systems often require secondary and tertiary packaging to maximize efficiency. The unit pack or primary package is critical for product protection and shelf life and also provides information and sales incentives to consumers.

Though the profit margin made on FMCG products is relatively small (more so for retailers than the producers/suppliers), they are generally sold in large quantities; thus, the cumulative profit on such products can be substantial. FMCG is a classic case of low margin and high volume business.


The following are the main characteristics of FMCGs:[1]

  • From the consumer's perspective
    • Frequent purchase
    • Low involvement (little or no effort to choose the item)
    • Low price
    • Short shelf life
    • Rapid consumption
  • From the marketer's perspective

ISIC definition[edit]

The retail market for FMCGs includes businesses in the following International Standard Industrial Classification (ISIC) (Revision 3) categories:[3]

  • ISIC 5211 retail sales in non-specialized stores
  • ISIC 5219 other retail sales in non-specialized stores
  • ISIC 5220 retail sales of food, beverages and tobacco in specialized stores
  • ISIC 5231 retail sales of pharmaceutical and medical goods, cosmetic and toilet articles
  • ISIC 5251 retail sales via mail order houses
  • ISIC 5252 retail sales via stalls and markets
  • ISIC 5259 wholesale goods
  • ISIC 5269 wholesale medical prescriptions

Supplier industries for FMCGs include:

  • 1512 fish and fish products
  • 1513 fruit and vegetables
  • 1514 vegetable and animal oils and fats
  • 1520 dairy products
  • 1531 grain mill products
  • 1532 starches and starch products
  • 1533 animal feeds
  • 1541 bakery products
  • 1542 sugar
  • 1543 cocoa, chocolate and sugar confectionery
  • 1544 macaroni, noodles, couscous
  • 1549 other food products
  • 1551 spirits, ethyl alcohol
  • 1552 wines
  • 1553 malt liquors and malt
  • 1554 soft drinks, mineral waters
  • 1600 tobacco products
  • 2101 pulp, paper and paperboard
  • 2102 corrugated paper, containers
  • 2109 other articles of paper and paperboard
  • 2424 soap and detergents, cleaning preparations, perfumes
  • 2430 men's and women's inner garments, shaving gels, deodorants

Fast-moving consumer electronics[edit]

Fast-moving consumer electronics are typically low-priced generic or easily substitutable consumer electronics, including mobile phones, MP3 players, game players, earphones, headphones, OTG cables, and digital disposable cameras.

Notable FMCG companies[edit]

See also[edit]


India's Top 10 FMCG Companies 2017

Due to increasing economy, busy life style the amount spent on premium items are on the rise. Sensing this, companies are coming forward and offering different products. The Fast moving consumer goods (FMCG) segment is the fourth largest sector in the Indian economy. FMCG companies are the companies involved in products including all consumables toilet soaps, detergents, shampoos, toothpaste, shaving products, instant foods, packed beverages, shoe polish, packaged foodstuff, and household accessories etc. Here are the top 10 companies providing every house hold with exactly the product India wants.

Here is the list of Top 10 FMCG Companies in India

Amul is a vety famous housr hold name of India based at Anand in the state of Gujarat. Managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF) the company was formed in 1946. After spurring White revolution in India, Amul became the largest food brand in India. Amul’s product range includes milk powders, milk, butter, ghee , cheese, dahi , yoghurt, buttermilk, chocolate, ice cream, shrikhand, paneer,creams, Gulab jamuns, flavoured milk, basundi and others. Amul Kool, Mithai mate, are some of the new products launched by the company.

Founded in the year 1963 and Headquartered in Mumbai,Maharashtra, The company stands 9th in the top 10 FMCG companies of India. Famous for its eco-friendly products, carbon neutral, and zero waste policy, the company deals in real estate, furniture, industrial engineering, security related products too. Godrej Consumer Products Limited is the part of the company involved in producing products for consumers. Good knight,Godrej color naturals, Hit, Cinthol soap,Godreg aér, are some of the famous products from the company.

Procter & Gamble famous in the market as P&G founded by William Procter and James Gamble, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United States American multinational consumer goods company. There are a wide range of products from this company such as Beauty care Baby, feminine, and family care,Fabric and home care, Health and grooming. Catering to needs of countries such as Asia Pacific, Europe, Greater China, India, the Middle East,Africa,South America,North America its famous products are Ambi Pur,Ariel,Duracell Gillette,Head & Shoulders,Olay,Oral-B,Pampers etc.

Founded 1991 with its Headquarters in Santacruz ,Mumbai, Marico is an Indian consumer goods company providing consumer products and services in the areas of Health and Beauty and produces brands such as Kaya Limited, Parachute,Saffola , Hair&Care, Nihar, Mediker, Revive, Livon, Set Wet, Zatak are some of the well known products of the company. It has its network in 25 countries across the globe and a turnover of 850 million dollars annually.

Britannia is a famous Food processing industry Founded in 1892 with its Headquarters Kolkata, West Bengal. The company manufactures and markets biscuits, bread,rusk , cakes and dairy products .It is famous for Britannia and Tiger brands of biscuit throughout India.VitaMarieGold, Tiger ,Nutrichoice Junior , Good day ,50 50 , Treat , Pure Magic, Milk Bikis , Good Morning, Bourbon,Thin Arrowroot , Nice , Little Hearts are the other products of the company. It is one amongst the Top 10 FMCG Companies in India 2017.

It is a private food and beverage industry based in Vile Parle, Mumbai,Founded in the year 1984. Being in the industry from last 28 year the company is famous for its products Frooti, Appy, LMN, Hippo, Bailley. Owing to its wide distribution network, quality products, just costs the products have a great demand in the market. The company has annual turnover of 1 billion dollars.

Nestle is an international food processing brand based in Switzerland Founded in 1866 by Henri nestlé . The company has now grown up to become the largest food company in the world measured by revenues. Nestle manufactures baby food, medical food,bottled water , breakfast cereals, coffee and tea ,confectionery , dairy products ,ice cream , frozen food, pet foods , and snacks . Products such as Nespresso, Nescafe , Kit Kat , Smarties ,Nesquik, Stouffer’s , Vittel , and Maggi have become household names ever since their inception. Nestle has 447 factories, has a market in 194 countries, and employs around 339,000 people globally and has annual turnover of around 9.0 billion annually.

Established in 1910 as the Imperial Tobacco Company of India Limited headquartered in Kolkata the company has come a long way and now includes diversified business having five segments: Fast-Moving Consumer Goods (FMCG), Hotels, Paperboards & Packaging, Agri Business & Information Technology. The company is famous for Classmate brand of books n stationeries, personal care products such as Fiama Di Wills, Vivel soap ,Mangaldeep brand of agarbattis and the company’s primary product, cigarette such as Wills Navy Cut, Gold Flake Kings , Gold Flake Premium lights , Gold Flake Super Star etc. The company has an Revenue ₹53,748 crore.

The Colgate-Palmolive Company is an American worldwide consumer products company. Colgate-Palmolive (India) Pvt. Ltd was incorporated in the year 1937.The company manufactures food products, health care and industrial supplies, and sports and leisure time equipment, household and personal care products. The most famous being Colgate toothpaste. The company employs more than 37000 employees across the globe. With 17.08 Billion Dollar being its annual turnover Colgate -Palmolive stands second on the list of the best FMCG companies in India. The company produces variants of the toothpastes which are said to be

Founded 1933 with its Headquarters in Mumbai, Maharashtra ,India Hindustan Unilever limited is a consumer goods company. HUL is owned by Anglo-Dutch company Unilever which owns a 67% controlling share. The company produces products from a wide range of categories such as soaps, cleaning agents, personal care products and water purifiers, tea, detergents and shampoos. The famous products from this company are Lux soap, Lifebuoy toilet soap, Surf excel detergent powder, Clinic plus Shampoo, Fair and Lovely cream, close up and Pepsodent tooth paste, SunSilk shampoo, Vim, Rin , Pears bath soap etc.

This was the list of the Top 10 FMCG Companies in India 2017 that have some of the most popular essential products for our daily life. These companies are actively involved in improvising on their products and attract more and more customers for themselves.

Top 10 FMCG Brands in 2017

All business enterprises are started for one main reason; to make profits. The best way ever of making the maximum profits is always to have your goods to be fast moving. There are so many Fast-moving consumer goods (FMCG) in different countries and regions. However, only a few have managed to get to the global limelight. Below are some of the top 10 FMCG brands in 2017 worldwide.

1) Nestle

Marketed with the “Good Food, Good Life”, it is true that everyone is looking for a good life through food. This can be seen by how much people are buying product brand produced by this Switzerland food and beverage company. Some of its most popular product includes dairy products, baby food, bottled water, coffee, breakfast cereals, pet food, ice cream, frozen food, snacks, medical food, and confectionery.

Since 2014, Nestle has been the largest global food company by revenue. Out of its many products, 29 bring more than CHF 1 billion annual revenues. The quality of products associated with Nestle, class and the wide variety of foods they offer are some of the primary reasons why Nestle has been able to be the top 10 FMCG brands in 2017.


DANONE is yet another brand to have been able to rightfully earn itself a place among the top 10 FMCG brands in 2017. DANONE is just the largest bottled water and dairy food producer in the world. It is the number one producer of fresh dairy products. Its yogurt is sold under top selling brands such as Activia, Dannon, Greek yogurt brands (Danio & Oikos) and functional brands including DanActive & Actimel. On the other hand, Aqua, evian and volvic water brands by DANONE when combined are the second most popular water brands in the world. Other Fast moving consumer goods by DANONE include baby nutrition products and medical nutrition products.

3) Kellogg’s

By now it is clear that if you want your products to be fast moving, then let them be foods. Kellogg’s, just as Nestle and DANONE, is another food processing company headquartered in Battle Creek, Michigan. Among products commonly branded with Kellogg’s name include vegetarian foods, crackers, frozen waffles, toaster pastries, fruit-flavored snacks, cereals, cookies and cereal bars among others.

These are sold through the following brands; Eggo, Pringles, Gardenburger, Fruit Loops, Frosted Flakes, Morningstar Farms and Sunshine Biscuits etc. Oh, wait! So for your products to be fast-moving they don’t just have to be foods but snacks, probably junk!

4) Kraft Foods

Kraft Foods is an American processing and manufacturing conglomerate that markets its products in at least 170 countries. Of its hundreds of products, 12 are so popular and marketable that they always give the company annual returns of at least $1 billion. Such products are Cadbury, Maxwell House, Jacobs, Oreo, Nabisco, Trident, Philadelphia, Tang, Oscar Mayer, LU, Kraft, and Philadelphia. Upon the 2015 merger with Heinz, the Kraft Heinz Company emerged as one of the top 5 biggest food and beverages companies in the world.

5) Heinz

It is yet another food processing company that manufacturers thousands of food-related products that are sold in at least 200 countries and territories. The company’s ketchup is the most loved in the USA, with more than 50% of the ketchup users being its customers. About 150 Heinz brands rank top three in the world.

6) Tyson Foods

Tyson is among the largest chicken producers in the USA and beyond. It is, however, more than just a chicken company but is also known to be a major pork and beef producer and marketer. These are marketed and sold either as fresh meat or in value-added processed forms such as pre-cooked meats as well as frozen and refrigerated prepared foods including desserts, snacks & pizza crusts.

Tyson’s chicken operations have vertically been integrated into that the company hatches its own eggs, contracts growers who are supplied with feed & chicks, after which the chicken are brought back to the company for processing. This gives quality assurance guarantee. Its brands include Jimmy Dean, Aidells, Tyson, Wright, State Fair, Hillshire Farm, Ball Park and Sara Lee, all of which sell their products in retail and wholesale, locally and internationally.

7) Inner Mongolia Yili Group

This is a Chinese privately owned dairy industry that has interests in the manufacture and processing of milk products such as powdered milk, ice cream, sterilised milk, milk tea powder and fresh milk. Within its line are at least 1,000 products that are produced or manufactured in the company’s processing sites located in Tianjin, Inner Mongolia, Beijing, Shanxi, Hebei, Xinjiang, Guangdong, and Heilongjiang. The company has more than 100 subsidiaries and is a regional milk industry economy mover.

8) Unilever

This is a Netherlands-based consumer goods industry with facilities in a number of countries, to help it smoothly serve the global market. Unilever is mainly known for its food and beverage products, though it is also a key industry player in the personal care products as well as cleaning agents.  The presence of its products is noticeable in over 190 countries.

In other words, it is easier to mention the countries where Unilever products are not found in than to mention where the company has establishments. Particularly, Unilever food spreads that include margarine are highly loved in the world, no wonder the company has ended up becoming the largest food spreads producer in the world. The company has more than 400 brands but the focus is on 13 that include: Omo, Badel, Axe/Lynx, and Heartbrand etc.

9) Wrigley’s

Wrigley is a Mars Incorporation subsidiary that also deals in foods, is headquartered in Illinois Chicago and serves a worldwide market. Its products include Doublemint, Wrigley’s Spearmint and Juicy Fruit among other chewing gums and products.

Wrigley is the number one chewing gum manufacturer and marketer in the world. Other than the USA, the company has been able to dominantly sell its products in almost all the countries in the world, with about 50 mainstream countries of operation and 21 production plants in 14 countries in all the continents. The company’s products have a long-lasting flavor as you chew them, an aspect that makes its chewing gums to sell like hot cake even when sold slightly higher.

10) Lay’s Potato Chips

Lay’s is one of the few potato chips brands that have a global presence. The brand name itself brings a number of potato chip varieties together. Some of the other related brands include Lay’s Stax, Frito-Lay, Walkers, K.C. Masterpiece, Wavy Lays and Lay’s WOW chips.

Lay’s, a PepsiCo-owned brand, has a dominant presence in countries such as Mexico, Australia, Egypt, the UK, Ireland, Colombia, Canada and Israel among others. The trust people have had on Lay’s Potato chips, its wide range of tastes and flavours and class are some of the reasons why you will really need decades, probably centuries to topple Lay’s from the global potato chips helm.

Top 20 Global FMCG Brands 2017

Home » News » Posts » Top 20 Global FMCG Brands 2017

Ever wondered how FMCG brands compare to other brands from different industries? Interbrand has recently released its 2017 ‘Best Global Brands’ and, surprise surprise, it’s full of awesome FMCG brands. The report included 20 brands across FMCG so we’ve decided to compile our own ‘Top FMCG Brands 2017’. There were definitely a few surprise inclusions and omissions. Who knew Lego were one of the fastest growing brands in 2017? Didn’t see that one coming!

  1. Coca-Cola (3) – £59.6bn – Coca-Cola are well and truly head and shoulders above the rest. The third ‘best global brand’, they take the number 1 spot in FMCG by an absolute mile!
  2. Disney (13) – £31.5bn – Disney are one of the most recognised brands for family entertainment. Producing everything from world renowned films to all the stationary and toys that go with it. One thing I remember from school, there was always someone with a Disney pencil case
  3. Pepsi (23) – £16.4bn – Pepsi has been around for a long time and has firmly cemented itself as one of the biggest brands around the world. Some may say Pepsi lives in Coca-Cola’s shadow, but I firmly believe it more than holds its own in a hugely competitive market. The numbers speak for themselves.
  4. Gillette (24) – £16.2bn – A world renowned shaving company and the largest brand to come out of the FMCG giants that are Proctor & Gamble, Gillette takes the number 4 spot.
  5. Pampers (28) – £13.1bn – Closely following Gillette are P&G’s second brand to make the top 10, Pampers. It’s no surprise to see them towards the top of our table following a year on year growth of 6%; you may see them climb even further next year.
  6. Budweiser (30) – £12.3bn – One of, if not the most well-known brand coming from global drinks giants AB-Inbev, Budweiser enjoyed 8% growth in their quest to cement themselves as a leading brand in alcoholic beverages. As a result, they are the largest alcoholic drink on our list by quite some way.
  7. Nescafe (36) – £10.1bn – The well renowned coffee arm of Nestle take the number 7 spot, having enjoyed some fantastic growth in recent years.
  8. Kellogg (39) – £9.5bn – Known to some as the ‘kings of cereal’, Kellogg ease into the top 10 thanks to some well-established, household products; namely Corn Flakes and its healthy counterpart, Special K.
  9. L’Oreal (45) – £8.8bn – L’Oreal have enjoyed tremendous growth in recent years, catapulting them into the top 10 FMCG brands. As the world leader in cosmetics, L’Oreal are synonymous with beauty, innovation, and scientific excellence.
  10. Danone (55) – £7.4bn – Propping up the top 10 are yoghurt and water specialists Danone. Dedicated to bringing health through food to as many people as possible, Danone is a leading global food company.

The following FMCG brands make up the top 20:

  1. Nestle (56) – £7.1bn
  2. Colgate (57) – £6.8bn
  3. Starbucks (64) – £6.1bn
  4. Lego (67) – £5.5bn
  5. Johnson & Johnson (73) – £4.6bn
  6. Jack Daniels (85) – £4.1bn
  7. Sprite (86) – £4.1bn
  8. Heineken (87) – £4.1bn
  9. Corona (93) – £3.6bn
  10. Johnnie Walker (95) – £3.5bn

So there you have it, the top 20 global FMCG brands for 2017. Were you surprised by any brands on the list? Shocked that some familiar brands didn’t quite make it?

We’d love to hear your thoughts!

Interbrand is a global brand agency, and publisher of the highly influential annual Best Global Brands and Breakthrough Brands report. View the full ‘Best Global Brands 2016’ report here.

Logical Resources FMCG are experts in FMCG and a new breed of recruiter.

We specialise in recruiting proven as well as high potential managers and leaders for all kinds of consumer goods companies.

We’re always available for a quick chat, so why not visit our website or give us a call and see how we can help.

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Posted 1 year ago by Daniel Wilson

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